breakingnews
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Plymouth Gin Introduces New Bottle Designadded: February 09, 2012Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is introducing a new look for Plymouth Gin, to reflect its super-premium quality and rich heritage dating back to 1793. Launched in Spain in late 2011, the new packaging will continue to roll out into key markets globally, reaching retail shelves in the [...] READ MORE » |
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Heineken Partners with Bond, James Bondadded: February 08, 2012Heineken has extended its 15-year partnership with the James Bond franchise, with its global marketing campaign to support the launch of the new Bond film, Skyfall. This is the 23rd film in the James Bond series, and the sixth consecutive James Bond film that the Heineken brand has been involved with. The program will include a wide range of promotions in and around the film, including, for the first time, the participation of James Bond [...] READ MORE » |
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Pernod Ricard Creates New England Business Unitadded: January 24, 2012Pernod Ricard USA announced a realignment of its Northeast Business Unit, effective January 1. As part of this restructuring, the company has created the New England Business Unit, including Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont and Maine, which is now part of the Control Division. As a result of this change, Brian Driscoll, State Manager – NH/VT/ME; George Hutchinson, State Manager – CT; and Steve Gordon, newly promoted to State Manager – MA, will [...] READ MORE » |
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Winebow's New Ownersadded: January 12, 2012New Jersey-based Winebow has announced that they have a new majority owner, Brazos Private Equity of Dallas. The deal involved the transfer of ownership from private equity firm, Freeman Spogli & Co., Winebow’s majority shareholder since 2004, to Brazos. Winebow has assured its customers that they will continue with the same focus and management team. Winebow specializes in Italian wines through chairman Leonardo LoCascio’s Selections (representing 75 Italian producers). The portfolio also includes wines from [...] READ MORE » |